A beauty secret worth its weight in gold: New cream contains 23 carat of the precious metal
Gilded beauty: The Hydration Gold treatment, pictured contains particles of 23 carat gold
It is the beauty secret that really could be worth its weight in gold.
According to scientists, using the precious metal on the skin can slow the ageing process and brighten the complexion.
And now a new treatment which contains particles of 23 carat gold claims to bring the benefits to the high street.
The Hydration Gold moisturiser, priced at 39 for 15ml, had a waiting list of 5,000 before it hit the shelves this month, and Boots sold all of its stock in just eight hours.
The makers of the cream claim it triggers the production of collagen.
Other ingredients in the cream include hyaluronic acid – a substance found naturally in the body which can hold up to 3,000 times its weight in water, giving it a fantastic ability to quench dry skin, retain moisture and combat wrinkles.
Rosi Chapman of Transformulas, the company behind the product, said: “The main benefit of including 23 carat pure gold is its ability to instantly create a sheer veil of radiance on the skin that is often lost through age.
“Gold particles can also benefit the skin by triggering and boosting the collagen replenishment cycle in the skin.
“Collagen is what makes our skin stronger, thicker and suppler and what makes our skin smoother, firmer and more youthful.
“Unfortunately as we age our skin loses collagen and our bodies gradually produce less and less.”
Scientists believe gold has the ability to remove bacteria from the face, helping reduce conditions such as acne
Legend has it that Cleopatra slept in a gold mask every night, but the precious metal is rarely used in modern treatments because it is so difficult to make it penetrate the skin.
Scientists believe gold has the ability to remove bacteria from the face, helping reduce conditions such as acne, as well as promoting lymphatic drainage, thus reducing puffiness and dark circles under the eyes.
Gold can also stimulate blood circulation, helping the skin to remove toxins quicker and more efficiently, making for a clearer, more even skin tone.
The cream follows a trend for ever more luxurious beauty treatments, such as using caviar as a conditioner on the hair.
Sturgeon eggs are also used in La Prairie’s products, whose fans in Hollywood include Angelina Jolie, and facials and creams which use diamonds and pearls have also become popular in recent times.
Miss Masterson, played by Shirley Eaton, was killed after she betrayed her boss Auric Goldfinger to help British spy James Bond by being slathered from head to toe in gold paint.
The image of her metallic body sprawled on the bed in the 1964 film achieved iconic status, although her supposed cause of death – skin suffocation – is a medical impossibility.