The ultimate day-to-night outfit: 50 dress that lasts 18 hours and will take you from the school run to the Christmas party in style
Spending all day in the same outfit and then heading out for a night on the tiles can sometimes create a wardrobe dilemma.
But a new “18-hour dress” could be the solution.
The ultimate day-to-night frock has been designed to be versatile – and will see you through the school run, the office and the Christmas party.
Desk-to-dance-floor: Debenhams have unveiled a 50 party dress – that promises to last 18 hours
The 50 garment was created following revelations that 80 per cent of women want dresses capable of lasting the whole day.
The Debenhams LBD is knee-length and sleeveless – and so work and party appropriate.
Spokesperson for the retail chain Carie Barkhuizen said: “Our research shows that cash-strapped women now want “desk-to-dance-floor” looks at great prices.
“The pressure on the purse due to the economic climate has resulted in a new breed of party dress for 2011″
“The pressure on the purse due to the economic climate has resulted in a new breed of party dress for 2011.
“Women no longer have the time or money to have an outfit for every occasion – and so the 18 hour dress is becoming the holy grail of every working lady’s December wardrobe.”
The research also revealed that over 70 per cent of women are willing to spend up to 20 more than usual on a dress, if they could get extra wear out of it.
Carie said: “This trend is all about maximising cost-per-wear; the dress works from 7am to 1am and can be worn more than once, with just a lipstick and shoe change to mark the transition between occasions.”